LPC's partnership with Renter's Voice includes listing their portfolio of apartment communities and allowing operational data they have collected through their mystery shops and resident surveys to post on the site. This type of information provides the prospective resident with balanced feedback that is fresh and relevant. Renter's Voice helps apartment managers and owners capitalize on the increased power of word of mouth through online apartment reviews while maintaining a high level of quality on the site. "Lincoln Property Company is excited to participate in Renter's Voice and embraces the well rounded approach to providing feedback to our potential renters through this platform," says LPC's Jennifer Staciokas, VP - Marketing & Training, of the new partnership.
As part of the program, LPC will benefit from services of Renter's Voice strategic partnerships with Apartment Finder, Ellis Partners in Management Solutions, J Turner Research, and Capture the Market, leveraging information from all sources to enhance their reach to the prospective apartment renter and enable them to provide a great user experience. The addition of LPC's properties will further increment the Renter's Voice database of objective apartment reviews, which are all subject to strict moderation guidelines to ensure fair, relevant representation and an authentic picture of the living experience by real residents. Renter's Voice encourages the property management company to respond to and address concerns presented in posted reviews, as well as facilitating a marketing program to gain resident participation.
According to Joanna Ellis, co-owner of Renter's Voice, "We are thrilled to have LPC's active participation on Renter's Voice. With 70% of customers consulting ratings and reviews before making a decision, companies like LPC recognized this new 'connected' customer. Renter's Voice is an opportunity for the property management companies to showcase their communities and provide their potential residents with objective apartment reviews."